Affiliate marketing has been around for decades, but it has gained a lot of attention and popularity in recent years. Many people are intrigued by the idea of making money online through affiliate marketing, but they are also skeptical about its legitimacy.  I will be honest, I was one of them! Is affiliate marketing a legitimate way to make money, or is it just another scam? In this blog post, we will explore the world of affiliate marketing and answer the question: is it legit? 

What Is Affiliate Marketing?

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If we are going to go the "official route", affiliate marketing is a performance-based marketing strategy where an affiliate promotes a product or service on behalf of a merchant or advertiser. The affiliate earns a commission for every sale, lead or action that the merchant receives from the affiliate's promotion. In simpler terms, an affiliate marketer finds a product or service they like, promotes it to others and earns a percentage of the profit for each sale that they generate. Here is the part that gets me, you probably do affiliate marketing every single day, you just don't get paid.  How many times do you tell someone about a product you love and you send them a link?  Or someone asks where you got something and you send them a link?  THAT is affiliate marketing!  You just aren't getting paid!  

Why is Affiliate Marketing Worth it for Companies?

There are several reasons why affiliate marketing is beneficial for companies. First, it is a cost-effective way to reach new customers and increase sales. With affiliate marketing, companies only pay for the results that the affiliates generate, such as a sale or a lead. This cuts down on costs for them and is certainly more efficient as they are not paying for advertising that doesn't produce results. Second, affiliate marketing can help to build brand awareness and increase the company's online presence. By working with a network of affiliates, the company's products or services can be promoted to a wider audience, potentially leading to new customers and increased brand recognition.  And think about it, are you more likely to buy something after you see or hear a friend talking about it or when you see a commercial on tv?  I know for me, it is definitely I look for that first-hand experience from people I trust.  Lastly, affiliate marketing can be a way for companies to test new products or marketing strategies without having to invest a lot of money upfront.  They aren't putting out any money until they already have money in hand from a sale! 

Affiliate Marketing - What's In It For You?

Now, I might be bias because Affiliate Marketing has changed my life, but, I just can't scream loud enough that there is SO much in it for you!  And again, you are likely already doing it so you might as well get paid, right?  One of the biggest advantages of affiliate marketing is that it allows you to work from anywhere and at any time. There are no restrictions on when or where affiliates can promote products, so you can work around your own schedule.  And, once your links are out there, they are out there!  This means, they can be making money for you any time and all the time! There is also no limit to how much money an affiliate can earn. The amount of commission an affiliate earns is usually based on the number of sales or leads they generate, so the more successful you are at promoting products, the more money you can make. Affiliate marketing also requires little to no investment upfront, making it a low-risk way to earn money online. 

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Affiliate Marketing - Is It Legit?
What Does Google Say?

In doing my research, I found some valuable things out there about Affiliate Marketing from some great sources: says, "Is affiliate marketing a scam, or a source of low-quality traffic? Absolutely not. In reality, affiliate programs can be an extremely effective way for brands to boost sales and affiliate marketers to earn a commission." says, "Now, the question arises if affiliate marketing is worth your time, effort, and money or not. Well, yes, affiliate marketing can be quite worthy of all of it. Nevertheless, you must have a strategy for driving traffic in addition to a plan for how and where you will market your items." says, "As you can see, the opportunities are there to make substantial money as an affiliate marketer. But if you’re wondering, “Is affiliate marketing worth it?” the response is yes—if you know how to make money with affiliate marketing."

What Companies Use Affiliate Marketing?

I think you will be pleasantly surprised at just how many companies use Affiliate Marketing.  I am talking big, huge companies that you probably know and love and smaller companies that may even provide a bigger market for you because they are not as well known.

Amazon, for example, has one of the largest affiliate marketing programs in the world, known as Amazon Associates. This program allows affiliates to earn commissions by promoting Amazon products on their websites or social media channels.

Another company that utilizes affiliate marketing is Airbnb. The Airbnb Affiliate Program offers affiliates the opportunity to earn commissions by promoting Airbnb listings on their websites or blogs. This program has been successful in driving traffic to Airbnb and increasing bookings for hosts.

Other well-known companies that use affiliate marketing include Walmart, eBay, Nike, Sephora, Ulta, LuluLemon, HelloFresh, and Target. These companies have developed affiliate programs that offer incentives and commissions to affiliates who promote their products to their audiences. The use of affiliate marketing has proven to be an effective way for these companies to reach new audiences and increase their sales and revenue.

And honestly, that is only just the beginning.  I challenge you to think of 4-5 companies you love and search their name and "affiliate marketing program" in google and see what comes up. 

How Do I Start in Affiliate Marketing?

The great thing about this is there is no risk.  No loss.  If you get started in affiliate marketing and it isn't what you thought it was going to be, you don't have to continue.  It costs you nothing to sign up as an affiliate with different companies. 

So where do you go from here?  Well, I have created a step by step free guide on getting started and that is the first place I would go.  I packed tons of information in there that I got through several paid courses and I am sharing it all with you for free HERE.

And if you aren't already, make sure you have joined my Facebook Group.  My goal for that group is to grow it into not only a supportive environment where anyone can come to learn, vent or celebrate, but also for that to be a learning tool all itself!

How do I start in affiliate marketing

And if you have questions or want to talk through some things, you can slide into those DMs on Facebook or Instagram or email me at  I am always ready and willing to help!  

Kalii Roller
Kalii Roller

I am so glad you are here and I am excited to share these resources with you to help you grow and scale your business! I also love to hear from you so be sure to comment below with what you love or even what you need so I can work on resources that will help!

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